The market
The global egg market was estimated for 2010 at $ 85 billion, producing approximately 1.3 billion eggs per year. Global egg production tripled between 1970 and 2005, from 19.5 million tonnes to almost 60 million tonnes. Asia is by far the largest producer region, China, India and Japan controlling more than 50 % of world production. If India consumed as much as Mexico, we would attend a new tripling in the coming decades. The European Union, with its 27 Member States, represents only 10 % of world production and its future is strongly influenced by considerations of health and animal welfare. There are a little less than 5 billion laying hens worldwide, 68 % of which are confined in cages with eight chickens as standard per surface of 3720 cm² or 465 cm² per chicken. In the United States, 95 % of chickens are in cage. In 2015, California will join Switzerland and Sweden, where the ban on cages has been in force for years. Although chicken was domesticated 7,000 years ago and it is now part of modern food supply, animal welfare standards will determine the future of industry. The European Union requires that since 2012, each laying hen has a minimum of 750 cm². This requires a redesign of capital goods and a redefinition of profitability standards. The global appetite for eggs has oscillated since avian flu, salmonellosis and cases of dioxin contamination have been the subject of wide media coverage which has undermined consumer confidence. The amount of eggs consumed varies strongly from country to country. Every day, 29 million eggs are consumed in the United Kingdom. The Australians devour 170 eggs per person and per year, against 246 for America, while India reaches only 40 units. Mexicans are the largest consumers per capita in the world with an average of 355 eggs per person. The industry is increasingly concentrated. In the United States, 12 companies have an average of more than 5 million laying hens. 172 companies control 95 % of the activity. The prices on the market are very different: a dozen eggs in cage costs an average of $ 87 cents in 2010, while the eggs without cage go to 2.62 dollars and organic and outdoor eggs at 4, $ 06. In order to combat costs, the Thai government has introduced a weight pricing system, overcoming the tradition of the sale of eggs per unit
Innovation
The living conditions of chickens are the subject of priority attention in the industrialized world, with multiple innovations in the design ranging from self -cleaning drinkers to automatic feeders, lighting systems and waste control. Since the largest cost is food, in particular additives to control weight, health and moult (change of feathers), and even the color of egg yolk, special attention has been paid to mixture Sorghum, soy and corn. Almost all animal foods come from genetically modified crops today (GMOs), even in Europe, so that even the eggs bearing a biological label and the animals in freedom depend on a diet based on GMOs. In some countries, food will include transformed chickens that have reached the end of their laying life. If this practice is prohibited in Europe, it is unfortunately practiced elsewhere. Angus Macintosch, who had a career as a business banker at Goldman Sachs, took the direction of the Spier estate in Stellenbosch, in South Africa, with a clear commitment to transform the vineyard, the hotel and the farm into socially and socially exploitation ecologically durable. Attached to the quality and delivery of fresh vegetables, eggs and poultry to the great heads of the western CAP, Angus quickly realized that, if the quality of the eggs of its lifting chickens is widely recognized, the "Farm vegetables and free" only cover 30 % of the daily diet. The remaining 70 % must be purchased. To its disarray, its certified organic eggs come from chickens fed with genetically modified corn. It was stuck between the uncomfortable option to close the ovicolus farm or to undertake an important cost reduction operation which would certainly have an impact on quality and biological certification. Although its 21,600 chickens operations per year is modest compared to international standards, this is an important engine for the creation of local jobs. With 900 chickens killed each week, the first dietary supplement could come from the rich protein produced by the asticots (Case 2) raised with the offal. The advanced industrial research on asticot farming is now based in South Africa. This provides quality nutrients to chickens, reducing the waste management costs of the slaughterhouse, while the saliva taken from maggots is recognized as a treatment of injuries. In addition, the worn substrate of locally grown mushrooms offers a full range of essential amino acids. It's a good start. Then, relying on the experience of Latin America where chickens are fed by branching bananas and organic grass, the farm can draw from an additional flow of animal food which collects organic bananas waste of supermarkets local. This rich mixture is supplemented by fish flour produced from non -commercial sockets of local fishermen. To top it off, the chickens receive a fine mixture of algae, stranded on the beaches, enriching food with micronutrients that improve health, while making dark yellow egg yolk, making them very sought after and appetizing.
The first cash flow
Professor George Chan's integrated breeding has shown how a pigsty and a fishery can chat nutrients. Free -way chicken breeding realizes that dependence on food provided by external suppliers can be replaced by intelligent management of regional remains, which makes it possible to reduce expenses for food up to 50 %. This makes the breeding of organic biological chickens commercially viable, while integrating activities into the local business network. The establishment of these relationships with other companies as diverse as retail (handling of food with an expiration date), the maintenance of beaches (removal of seaweed), the effectiveness of fishery resources, the Recovery of amino acids from the fungi substrate and hygiene to the slaughterhouse create a platform for a competitive, free and organic chicken breeding. This supply network resembles an ecosystem with multiple advantages and sources of income. This is one of the essential characteristics of a competitive and durable blue economy that is likely to offer high quality products at a lower price.
The opportunity
The animal feeding industry has become an important component of the management of the supply chain. The flows of waste from different industries, combined with a high cereal supply and the mixture of micronutrients, gave birth to an autonomous company which began to represent a larger part of the added value in the production chain. It seems that food and chicken food suppliers earn more money than fish and chicken breeders themselves, capable of varying costs for customers. The animal feed industry resembles the hardware seller in the gold rush, it is the only one to become a millionaire. The possibilities available to Angus to locally produce quality foods allow us to redefine the business model where the number of eggs per year is not the only parameter, but where intelligent food management, such as the Management of the electricity network in a city, allows increased production of quality food, at a lower cost using what is available locally. This is a platform on which many entrepreneurs could build a future.
