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The Blue Economy - Reconciling ecology and economy in service of the common good

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What if we produced no more waste?
What if production systems regenerated our ecosystems?
What if we replaced unemployment with an abundance of meaningful jobs and innovations?
What if our economy generated more income and happiness for all thanks to the blue economy?

What if we produced no more waste?
What if production systems regenerated our ecosystems?
What if we replaced unemployment with an abundance of meaningful jobs and innovations?
What if our economy generated more income and happiness for all thanks to the blue economy?

The Blue Economy is where what's best for your health and the environment is cheapest, and where life's necessities are free thanks to a local production and consumption system that works with what you already have. The Blue Economy is the philosophy of Zeri (Zero Emissions Research and Initiatives) in action.

The Blue Economy is a vast universe driven by numerous stakeholders and manifested in many ways. This website aims to introduce you to the Blue Economy, help you better understand it, and familiarize you with this world. It will help you understand the role of each stakeholder so you can assess where you fit in!

Drawing inspiration from the nature that surrounds us to take only what is necessary, striving to function in symbiosis with living things, coexisting on the planet in harmony with its ecosystems… This is what the blue economy offers (you).
A new way of approaching daily life that promotes regeneration, self-sufficiency, and abundance, improves everyone's relationship with their environment, and encourages harmonious coexistence among humans.

Blue economy news

Become an expert on the Blue Economy !

Gunter's latest articles

LiFi communication mask

LiFi communication mask

LiFi Communication Masks: In October 2025, the Republic of Palau will host a world first: the very first underwater conversation broadcast live using Li-Fi technology. For the first time in history, a head of state will take the...

Pristine Palau – Press Release

Pristine Palau – Press Release

Koror, March 17, 2025 (09:00 GMT+10). His Excellency President Surangel S. Whipps, Jr. today received Professor Gunter Pauli, author of *The Blue Economy* and a well-known innovator, who presented his latest book, *PRISTINE PALAU*. This 200-page paperback is...

The Second Green Revolution Within Reach

The Second Green Revolution Within Reach

A Vision to Reach Those Left Behind on the Indian Subcontinent: Meeting Basic Needs in Symbiosis with Natural Systems By Dr. Ashok Khosla and Gunter Pauli Based on dialogues from June 13-19, 2004 The Land of the Monsoons...

The latest interviews with Gunter

Interview with Idriss Aberkane

Interview with Idriss Aberkane

The Blue Economy and MS Porrima

Entrepreneurship

112 concrete examples for innovation and entrepreneurship

For several decades, Gunter Pauli has travelled the world meeting hundreds of pioneering scientists and innovative entrepreneurs. He has studied and documented more than a hundred virtuous projects in fields as varied as water, housing, energy, food and health.

Here you will find 112 concrete case studies examined from the perspective of the market, the type of innovation, and the economic model they generate. All of this is done with the aim of providing sustainable solutions for humanity while preserving our harmony with the planet. In other words, these are numerous market opportunities and a veritable goldmine of ideas for curious minds and entrepreneurs.

Education by Blue Economy

365 Fables to pass on to children the keys to tomorrow

How can we inspire children and pass on the key principles of the Blue Economy?
To explain his work to his six children, Gunter Pauli wrote 365 Fables inspired by scientists, entrepreneurs and Nature.

The Fables are specifically designed to awaken intelligence and the entrepreneurial spirit in every developing adult. Their pedagogy inspires , informs, allows for experimentation, and guides children through each stage of their development.

The Fables have been translated into many languages. Their aim is to be passed on to all children around the world, at home and at school.

Living laboratory

PORRIMA, the goddess of the future!

The PORRIMA ship, named after the goddess who carries the vision of the future, is a living laboratory of cutting-edge technologies. Its objective is to provide "proof of operation," that is, proof of the functionality of several technologies in action.

It is the first boat in the world to have circumnavigated the globe using 100% solar energy under the name Planetsolar. PORRIMA is currently embarking on its second circumnavigation , equipped with a mix of energy sources from the sun, wind, and seawater .

PORRIMA is about to take on many new challenges, follow its odyssey !

On a daily basis

100 Solutions for Action

Plastic, coffee, clothing, baby diapers… They are part of our daily lives, and their production impacts the planet. Wanting to change the world means first and foremost thinking every day about how we consume, dress, get around, produce, etc.

Solutions inspired by the Blue Economy, which preserve ecosystems and generate an economy of abundance, do exist. Here you will discover several useful and targeted books offering solutions to these specific topics.

The actors

An organization serving the Blue Economy

The founder

Gunter
Pauli

An economist by training, entrepreneur and author, Gunter Pauli created the Blue Economy . Founder of ZERI, he is a visionary who brings his dreams and pragmatism to concrete projects around the world.

The foundation

Zero Emissions
Research and Initiatives

A global network of creative minds seeking solutions to global challenges. Since 2001, the ZERI Foundation has been working to identify industries ready to change the game. 

 

Research and
development

Blue
Innovation

Blue Innovation is a company entirely dedicated to the research and development of techniques that represent a real breakthrough in the service of the common good. 

 

The publishing house

Blue
Education

Making the Blue Economy model accessible and disseminating it is a large-scale task, and this is the challenge of Blue Education. Communication, project coordination, and book publishing are its main missions.

 

Commitment

Jobs to change the world

Do you want to work for the Blue Economy and put your skills at the service of a model of abundance? Get involved!

The players in the Blue Economy wish to promote and develop all projects and works in many countries.

Do you have skills (or talent) in writing, translation, 3D design or video editing? Let's join forces and make the Blue Economy accessible to all citizens.

Contact

Blue Economy : Listening to you!

If you'd like to interact with us, conduct interviews, learn more about certain topics, or even report bugs or anomalies, write to us and together we'll change the world!

Do you have a question? Would you like to learn more about a topic, exchange ideas, conduct an interview, or even send us some information?

Changing the world starts with a small action, sometimes a simple message…

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