Blue Economy
The Blue Economy doesn't recycle, it regenerates!
Don't ask too much of the Earth,
do more with what it already produces.
The red economy is the one we know and which is causing the global bankruptcy . It is an economy that borrows from everyone, from Nature and from humanity, without any thought of ever repaying it.
The green economy demands that businesses invest ever more and that consumers pay more , for results and products that are certainly environmentally conscious, but equivalent or even inferior. This is difficult in times of crisis! Despite its laudable objectives and efforts, the green economy has not managed to become sustainable or viable.
Are we going to try to live in harmony with the Earth and its representatives, or are we going to continue our consumerist and destructive extravagances?
Will we learn to produce and coexist peacefully, or will we extinguish ourselves, drowned by our excesses and waste?
Blue Economy
A new economic and social model
The Red Economy
Destructive,
Linear,
Individualistic,
Wealth Inequality,
Dependence
The red economy is the consequence of progress and innovation, in which there is no concern for the excessive consumption of natural resources to meet the needs of energy production and manufactured goods.
The Green Economy
Protective
Circular
Collective
Lesser Evil
Resilience
The first alternative energy production projects using solar and wind power emerged under the banner of the green economy. This economy aims to be resilient, but it does not offer a definitive and sustainable solution.
The Blue Economy
Regenerative,
Ecosystemic
, Symbiotic,
Abundance
, Autonomy
The Blue Economy, as defined by Gunter Pauli, is one of ecosystem regeneration based on abundance and self-sufficiency. It draws inspiration from nature, taking only what is necessary and working in symbiosis with it.
Abundance at your fingertips
The Blue Economy does not recycle, it regenerates! It is an economic model that produces neither emissions nor waste but allows for the creation of jobs, social cohesion and does not cost more .
If nothing changes, we will need another Earth.
The first step will be to find ways to convert waste into raw materials for other uses, and to look for what is readily and abundantly available at a lower cost because it has been underutilized until now. That's how Nature works .
Ecosystems, however, never evolve into monopolies dominated by a minority. In nature, every ecosystem achieves self-sufficiency. What initially appears limited is, upon closer examination, abundant and diverse . Even more importantly, the greater the abundance, the more efficient (doing more with less) and diverse (each species benefiting the others) the ecosystem becomes.
To do less harm is wrong!
Gunter Pauli
Some dream to escape reality,
others dream of changing reality.
Soichiro Honda
New perspectives, new production systems
Activities stemming from the Blue Economy, capable of providing employment for all , are within our reach. In Nature, everyone contributes to the best of their abilities, and no one is considered useless (unlike our modern societies where millions of young people search in vain for employment and purpose in their lives). New production systems and business models will be based on how Nature uses physics and biochemistry to build complete systems that function in harmony, without waste or loss of energy.
As we move from a linear perception to a cyclical, evolving and regenerative model, we can also shape our behaviors and practices to ensure that everyone's basic needs are met, and that our Blue Planet , with all its inhabitants, moves towards a better future.
Innovating for the good of all
Competitiveness consists of harnessing and optimizing the innate virtues and values that connect untapped local potential… Like a natural system, where seeds lie fallow only to germinate with astonishing vigor at the first rain, releasing joy and happiness when the conditions for a life full of spirit are brought together in balance and harmony.
Innovative business models are capable of bringing competitive products and services that meet basic needs, while creating social capital and improving conscious living in harmony with nature.
The Blue Economy meets everyone's basic needs with what we have, by introducing nature-inspired innovations , generating multiple benefits, including jobs and social capital, by offering more with less.
Crises are a form of pressure that can give us the energy needed to search for new solutions.
The 19 principles of the Blue Economy
Drawing inspiration from Nature
(and water)
- Emphasize Physics (with the help of geometry and mathematics)
- Knowing how to no longer be linear
- Optimize and co-evolve
- Resisting through diversity
- Going beyond organic (and biodegradable)
Change the rules
of the game (of business)
- Interconnecting problems creates opportunities
- Putting Nature back on the right track of its evolution
- Maintain the free access and cleanliness of common areas
- First, satisfy the basic needs (of everyone)
- Use what you already have
- Replace something with nothing
- Value everything: everything has value, everyone creates value
- To be healthy and happy
Living in one's
territory
- Focusing on future economies
- Generating multiple opportunities from a single initiative
- Vertical integration (primary and secondary sectors)
- Managing without a business plan (or Excel spreadsheets)
- Decision-making based on financial statements (balance sheet & income statement)
- Putting ethics at the center