Gunter Pauli

An economist by training, I have been a business leader several times throughout my career. Notably for the company Ecover in Europe, and later as an importer of exceptional beers in Japan, where I reside part of the year. For nearly four decades, my goal has been to develop potential solutions to the threats that the 21st century holds in store for us. More prosaically, I also see myself as a "disruptor" for the industrialists and governments who seek my input. I wasn't born to please, and that's why the wise words of René Char motivate me to go beyond reason:
“He who comes into the world to cause no disturbance
deserves neither attention nor patience.”

René Char

Yet, every time I am considered unreasonable, it motivates me. That is why I welcome you with gratitude to this site, to discover my vision and share your patience with me.
If I have been able to do pioneering work, it is above all thanks to a few exceptional friends and mentors who encouraged me to go beyond my wildest dreams, to accept enormous challenges, to be ready to risk everything.
I am on this mission with passion, inspired by the wisdom of science, shaped by the beauty of nature and the arts. No one appointed me for this mission but myself. The state of the world and the critical situation of billions of people make it impossible to accept the status quo, or even mere improvement. We must give ourselves the freedom to go beyond the present, and even to change the rules of the game. To do this, it's not about admitting we're doing wrong, imagining that everyone, without exception, can always do better. We must begin. One step at a time.
We must strive for a path that is not one of personal enrichment or ego gratification. We must strive for a sustainable world where we are able to meet everyone's basic needs with what we have. A path that allows us to learn ever more and to realize that science alone is temporary, and that we are in pursuit of discovering the web of life, with all its magnificence and subtleties.

Check out Gunter's blog

LiFi communication mask

LiFi communication mask

LiFi Communication Masks: In October 2025, the Republic of Palau will host a world first: the very first underwater conversation broadcast live using Li-Fi technology. For the first time in history, a head of state will take the...

Pristine Palau – Press Release

Pristine Palau – Press Release

Koror, March 17, 2025 (09:00 GMT+10). His Excellency President Surangel S. Whipps, Jr. today received Professor Gunter Pauli, author of *The Blue Economy* and a well-known innovator, who presented his latest book, *PRISTINE PALAU*. This 200-page paperback is...

Back to Adam Smith

In April 1991, I published a lengthy treatise on the state of the world. My writing was inspired by Lester Brown's book, which painted a grim picture of the harsh realities we face. While I was preparing the ZERI Foundation's participation...

Blue Growth

Reflections on how to escape the poverty and unemployment trap through a bottom-up scenario. April 6, 2015. The market economy is not capable of providing services to the poor, as demonstrated by persistent rates of poverty and...

The power of pragmatism

The urgent transformation of economic theory and business science. Doing less harm is not good. The avalanche of bad news concerning the environment, poverty, unemployment, human rights violations, and government inaction...

Should solar power be subsidized?

April 11, 2011. Governments are bankrupt. Not only has the management of public finances gone off the rails, but bank bailouts, subsidies to uncompetitive industries, and generous aid risk enslaving citizens of nations...

Gunter Pauli was born in Antwerp, Belgium, in March 1956. In 1979, he earned a bachelor's degree in economics from Loyola University (now the University of Antwerp) in Belgium and obtained his master's degree in business administration from INSEAD in Fontainebleau, France, in 1982, thanks to a Rotary International Foundation scholarship. During his studies, he held a variety of jobs to support his family, his education, and to save money, which allowed him to travel extensively during the summer holidays. In 1978, he was elected national president of the AIESEC student union.

He was founder and chairman of PPA Holding and more than 10 other companies, founder and CEO of the European Service Industries Forum (ESIF), secretary general of the European Business Press Federation (UPEFE), founder and chairman of the “Mozarteum Belgicum” Foundation, founder and chairman of Ecover, and advisor to the rector of the United Nations University in Tokyo (Japan).

His entrepreneurial activities span business, culture, science, politics, and the environment. Under his leadership, Ecover pioneered an eco-friendly factory in 1992, which was featured on CNN Prime Time News. He founded the Zero Emissions Research and Initiatives (ZERI) at the United Nations University in Tokyo, and later established the global ZERI network as a foundation, redefining production and consumption through clusters of industries inspired by natural systems.

He dedicated himself to designing and implementing a society and industries that meet people's needs by utilizing locally available resources. His visionary approach, supported by dozens of field projects, led to an invitation to present his work at the 2000 World Expo in Germany. There, he built the largest bamboo pavilion of modern times, showcasing seven revolutionary initiatives. It became the most popular pavilion, attracting 6.4 million visitors. Unfortunately, the pavilion was destroyed after the Expo. However, the original, built in Manizales, Colombia, remains a symbol of the coffee region.

 

His latest initiatives include designing a solution for the plastic soup floating in the oceans and creating a protected area with islands to mitigate rising sea levels. He is actively involved in freeing the world's largest rhino herd (2,400 in Kaziranga National Park, India) from poachers through an intensive economic and community development program coordinated with organic tea plantations.

He has been a lecturer and visiting professor at universities on every continent and a board member of NGOs and private companies in Asia, the United States, and Latin America. He has advised governments, entrepreneurs, and business leaders on how to implement groundbreaking innovations that enable society to better meet everyone's basic needs, starting with water, food, housing, health, and energy. He works with locally available resources and focuses on creating value.

He is a member of the World Academy of Arts and Sciences (San Francisco, USA), a founding member of the Club of Budapest (Hungary), a member of the Club of Rome, moderated the Nobel Prize in Science roundtable organized by His Majesty the King of Jordan, and holds a doctorate from the Italian government in systems design. The University of Pécs, Hungary, awarded him an honorary doctorate.

Gunter has published 20 books (16 written – 4 edited), which have been printed in over 30 languages, and 365 fables that bring science and emotion to children. More than 17 million copies have been distributed worldwide. One of his fables, "The Strongest Tree," is available in over 100 languages. One of his latest books, published in April 2015, "The Blue Economy 2.0: 200 Projects Implemented, $4 Billion Invested, and 3 Million Jobs Created," is the new reality inspired by the vision in his report to the Club of Rome, presented on November 2, 2009.

He is the father of five sons and one adopted daughter. Fluent in seven languages ​​and having lived on four continents, he is a citizen of the world.

Some lectures by Gunter Pauli