Case 49: Steel and slag

Case 49: Steel and slag

The global steel market in 2010 was estimated at $400 billion and reached 1.3 billion tons. The largest steel company, ArcelorMittal, controlled by Lakshmi Mittal, is listed on the Dutch Stock Exchange, with a turnover...

Case 48: Chicken eggs with cheap food

Case 48: Chicken eggs with cheap food

The global egg market was estimated at $85 billion in 2010, producing approximately 1.3 billion eggs annually. Global egg production tripled between 1970 and 2005, increasing from 19.5 million tons to nearly 60 million tons. Asia...

Case 34: New sugars

Case 34: New sugars

The market: The global market for intense synthetic sweeteners reached $2 billion in 2010. Artificial sweeteners mimic the taste of natural sugar without the calories. The market is expected to grow by more than 8% annually. The leading sweetener...