The market
The photovoltaic (PV) industry generated $82 billion in revenue in 2010, more than doubling in monetary value in just one year. New PV installations reached a record 18.2 gigawatts (GW) in 2010, representing growth of nearly 140% over the previous twelve months. The European market accounted for 14.7 GW, representing 81% of global PV demand. Germany, Italy, and the Czech Republic were the three leading European countries, followed by Japan and the United States. Such rapid growth requires capital. Companies in the PV supply chain successfully raised $10 billion in equity and debt financing. As a result, generation capacity increased from 9.9 GW in 2009 to 20.5 GW in 2010, with thin-film production already accounting for 13.5% of total output. China and Taiwan account for just under 60% of global production. Suntech Power, headquartered in Wuxi, China, is the world's largest producer.
The German government, the leading market for photovoltaics, added 7 GW in a record year in 2010, bringing the total to 17 GW. This is equivalent to 17 large power plants, generating a total of 130,000 jobs at a total subsidy cost of $9 billion, nearly $1.3 billion per gigawatt and €70,000 per job. Incentives established in 2000 by the German Renewable Energy Sources Act guarantee above-market feed-in tariffs for solar installations for 20 years from the installation date. This generous support has helped reduce the cost of photovoltaic systems. The price of silicon modules fell by 38% in 2009 and 14% in 2010 compared to the previous year. With expanding demand in Asia and North America, factory prices are expected to fall by 50% over the next five years compared to 2010 levels.
According to Greenpeace, the fossil fuel industry received approximately $100 billion in government subsidies last year in G-20 member states. Fossil fuels and nuclear power have enjoyed generous government support for decades. Coal has been subsidized in Germany since 1965, and solar energy only began to receive significant tax support a decade ago. However, the annual subsidy for coal in Germany was capped at €2 billion ($2.8 billion) in 2010, and the government passed legislation phasing out all subsidies by 2018. German subsidies for renewable energy (wind, solar, biogas, etc.) amounted to $17.9 billion, meaning that renewables receive a substantial share of government support.

