This article is one of the 112 cases of the blue economy.

This article is part of a list of 112 innovations that shape the blue economy. It is part of a vast effort to Gunter Pauli to stimulate business spirit, competitiveness and employment in free software. For more information on the origin of Zeri.

These articles have been sought, written by Gunter Pauli and updated and translated by the Blue Economy teams as well as the community.

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Case 23: Clean without soap

Mar 1, 2013 | 100 innovations , water

The market

The current global market for cleaning services exceeds $ 150 billion. Of this amount, more than 60 billion is generated in Europe and nearly 50 billion in the United States only. It is probably the most entrepreneurial and most demanding labor sector in the world, with growth rates around 10 % for consecutive years. There are 135,000 cleaning companies in Europe and 386,000 in the United States. Around the world, around a million companies offer professional cleaning services. The European cleaning sector employs 3.5 million people, including three -quarters part -time and on average 24 hours per week. Three out of four employees are women. The United States has just under a million people, which indicates that the size of sole proprietorships is indeed very small.

Cleaning services have benefited from rapid expansion due to the generalized use of outsourcing both by the private sector and by the government. In Europe, market penetration has reached almost 65 %, which means that two thirds of companies and agencies have chosen to subcontract their cleaning services instead of employing internal staff. Although there are hundreds of thousands of small businesses, large conglomerates have emerged like ISS in Denmark and Abm Industries Inc. in the United States. The SSI is present in 50 countries around the world and employs 485,000 people to manage some 200,000 business customers in business. Over the past decade, ISS has acquired more than 600 companies, which has fueled its growth strategy by professionalizing the sector.

The growth of cleaning and concierge services has catalyzed the development of related companies. It has led to strategic alliances between service providers, concierges and chemical products. Even if the workforce represents most of the costs by far, the cleaning services industry represents more than $ 30 billion in annual expenses in fixed assets and operation. This sector represents the largest application of the industrial franchise concept in the world with around 100,000 points of sale worldwide.

Innovation

Since workforce is the greatest expenditure, industry has invested in labor economics. Automatic distributors that dose the right amount of water with the right amount of soap, to automated building maintenance units that clean external windows, including the development of maintenance systems that pass from cleanliness to management health and environmental by introducing a new range of chemicals. The search for innovations is concentrated in automation systems and chemistry, which lightens the load of workers.

 

Wilhelm Barthlott, director of botanical gardens at the University of Bonn (Germany) began to map biodiversity around the world, it was fascinated by (1) carnivorous plants; and (2) The self -cleaning properties of organic surfaces. The first passion led to one of the world's largest collections of carnivorous plants, the second passion has enabled the development of self -cleaning surface technologies in industry. This effect is known as the "Lotus effect", which is based on hydrophobicity (water -repellent) combined with a surface design on the nanometric scale which considerably reduces the adhesion of particles. This eliminates dirt by tiny water droplets, as little as morning dew. This implies that it is not only reduced by workforce, but that the economic model eliminates the regular use of chemicals. One day, it could put bankrupt car washing companies, because the car will be made clean the day it rains.

 

 

The self-cleaning of lotus flowers has been described in Chinese and Japanese literature for hundreds of years. The field of self-cleaning has been of interest to Asian universities for decades. Dr. Emile Ishida, as Chief Technology Officer in Inax, the second largest Japanese producer of sanitary ceramics, observed how water flows through shells, dealing with hundreds of liters without ever getting dirty inside . He studied snails, maintaining their clear interior. He identified another surface drawing on a nanometric scale, different from the lotus flower, but also effective. This led to the development of a surface covering for the interior of the toilets which ensures an impeccable appearance. In fact, most toilet bowls stain over time, not by contact with human waste, but rather by the aggressive chemicals applied to give a clean appearance and a low temperature odor without friction. Physics and physico-chemistry replace chemistry and automation equipment. Unfortunately, most of the applications that have appeared are still based on fluorine chemistry. Other innovations are necessary to make this breakthrough really lasting.

The first cash flow

Professor Barthlott decided to stay in the academic world and research. Ishida joined the university environment after retiring from the Inax. Both have helped many industries to build a product portfolio inspired by their innovative ideas and a solid patent portfolio. The first commercial product that has gone around the world is a facade painting marketed under the name of Lotusan. Presented for the first time ten years ago, the number of buildings covered with this painting worldwide is already estimated at 500,000. These buildings do not need cleaning maintenance for at least five years.

The opportunity

The concept of self -cleaning and without detergent maintenance offers many opportunities to entrepreneurs in a commercial service characterized by thousands of small operators. Provided that suppliers of chemicals around the world opt for silicone treatments on structured surfaces rather than for fluorine chemistry, a large portfolio of new economic models will soon be necessary on the market. The application is not limited to cleaning, it also provides protection against fungi which, under certain conditions, cannot adhere to the surface. Today, the application of technology inspired by an animal (snail) and a plant (lotus) is found in the construction of surfaces, solar panels, fabrics, medical equipment and even sensors of sensors traffic and antigiva equipment. While research funds are quickly invested in a wide variety of commercial applications and large chemical groups like Evonik (Germany) join the movement, the real short -term application is to design cleaning systems for offices and Houses that eliminate the needs for chemical contaminants. Let us not forget that simple cleaning works very well when the temperature, pressure and friction increase, and that the use of chemicals, even biochemicals on a daily basis, should be the last recourse rather than the first option. This innovation gives birth to a new ecological, competitive and potentially creative business model with higher income. In addition, it will offer more intelligent service content than those currently dominating in the cleaning industry.

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