The market
The global printing market is expected to reach $ 724 billion by 2014. By then, Asia is expected to become the world leader in North America, which still occupies an important place with 31% market. The emerging continent should represent just under 35% of the market in three years. While the value of the American market decreases from 198 to 186 billion dollars in sales over the next five years, the same goes for the Japanese, British, German and French markets. On the other hand, the printing market in China Bondira from 59 to 98 billion dollars by 2014, which represents the only positive aspect which will allow the world's printing industry to continue its expansion. The only other major exception to the global trend in the transition from electronics to India is India, which will drop from $ 16 to 23 billion, while Brazil is expected to go from 15.5 to 20.5 billion. The global printing market is dominated by commercial materials, mainly for advertising and sales. This market represents almost half of the world value, but it is declined under the leadership of the strong evolution towards the digital media. The printing of packaging, on the other hand, represents almost 30% of turnover and experiences general growth, even in North America and Europe. The newspapers represent only 5.5% of the printing industry and suffer a rapid fall in sales, as well as the copy stores and the rapid printers which once marked the entrepreneurial initiatives at the local level, in the 80s And 90. While recycling of newspaper is popular and has reached a record rate of 63%, the most important shortfall in print fiber recovery concerns packaging. For example, only 20% of 150 billion liquid packaging Tetra Pak recycle cardboard fibers these days. The rest, including low density polyethylene and premium aluminum, is wasted with inks and coverings. The global printing inks market should reach 3.7 million tonnes for a value of $ 16.4 billion by 2015. The main factor behind this growth is increased demand for inks of inks Printing for packaging, with marketing experts who control more and more bright images. While Europe is only the third region worldwide for printed paper, it is the largest market in terms of volume for inks, while the United States is still the dominant market in terms of value . By 2015, Europe should become the largest ink market on all levels. This reflects, among other things, the strict environmental rules that the European authorities impose on use, thus distinguishing Europe from cheap inks used in emerging economies. Europe also requires industry to improve the environmental impact of the elimination of inks. This has stimulated, among others, the interest in vegetable oils rather than oil -based oils, even at a higher cost. However, many genetically modified soy inks are still authorized to (and likely to) contain oil, regardless of the impression given on the label.
Innovation
Paper and ink still contain heavy metals such as zinc and copper, even if the overall quantities of heavy metals have been reduced, so that toxins are in very small quantities. Journal, including colorful newspaper and cardboard boxes are considered safe, even for mulching in the vegetable patch. These are brilliant inserts, shiny paper advertisements, magazines, colorful advertisements and the oeil-style packaging that contain metal oxides. Worse, this type of printing equipment is often mixed with plastic coatings to avoid "clearing" before or during use. This complicates recycling thereafter, because the elimination of fiber ink takes more time and requires additional chemicals. While recycling has been very successful and has saved millions of trees, the industry had a lot of difficulty finding uses with higher added value for recycled fibers or recovered ink. The penetration of new markets by fibers has not exceeded niche applications like that of acoustic insulation, which requires a price lower than that of recycled cellulose despite its shorter fibers. Pamela Salazar Ocampo graduated from an industrial designer in 1999 at the Autonomous University of Manizales, Colombia. She developed a gift for architectural conceptions in bamboo and documented with her sister Carolina detailed construction techniques that Simon Velez used for the construction of the Zeri pavilion, first at the Caldas Committee of the Caldas Committee of the Café Federation From Colombia, then at the Universal Exhibition in Hanover. Pamela and Carolina projects have obtained a building permit for a bamboo structure for the first time. While working at the Zeri bamboo pavilion at the Universal Exhibition as a graphic designer coordinating all visual communications, Pamela was confronted with the need to produce short stories on the philosophy of zero emissions in low -cost printing. She then studied the process of printing, production of paper and ink and realized that the major printing presses always have a paper control strip reserved to check the quality of the printing and The color combination. It has redesigned graphics to fully use all the paper, including subtractions, while giving value to the control strip and worn ink, creating folded booklets. A meticulous rearrangement of graphics on the sheet makes it possible to produce stories for children at the price of folding only. A brochure could be made available to each child at a cost lower than one penny out of copy.
The first cash flow
The fable "the strongest tree in the forest" written by the author of the blue economy has been translated in 27 languages and printed in more than a million copies, free of charge, using paper and the Ink available on the presses that produced information and documentation for visitors to the Universal Exhibition. The paper strips that were traditionally cut and recycled were now over-cycling in gifts for children, which could be distributed for free. It was used as an awareness guarantee and even as a fund collection tool since parents and friends who received this service for free have been encouraged to give in return. Using what we have, generating more value from something that is considered waste and providing social benefits are key characteristics of the blue economy. The graphic conception of fables is probably one of the first practical practical and concrete initiative experiences implemented in the spirit of innovations that create new economic models.
The opportunity
The use of printing control bands leaves graphic designers perplexed for years. As long as we stick to traditional formats for annual reports, the control band would be considered too small. On the other hand, when the graphic design integrates the bands and even enlarges the space available to them by reducing the bank's annual report or the maintenance manual for the machine supplier a few millimeters on each side, then a space Comfortable is created for a small booklet. Recently, the Balearic Government (including Mallorca, Menorca, Ibiza and Formentera) agreed with the local industrial printer to distribute 36 fables to 92,000 children aged 3 to 10 depending on the technique imagined By Pamela, 3.3 million free copies. Governments suffer from significant cuts. Budgets are under pressure everywhere and the Ministry of Education is not spared. However, this basic approach to "free printing of stories" overcome the typical disadvantage of reducing public funding, especially in a country short of money like Spain. We expect that the case of the Balearics extends to other countries where the demand for innovation in education is strong, where the Internet and the iPad are not accessible to all, and where this traditional form of Communication could well pave the way to inspire millions of children worldwide. While the number of printed and distributed copies may have exceeded 100 million in the last decade, this represents only a tiny drop compared to the global potential. If the major communicators who deliver prints to consumers evolve from recycling in the over-cycling of their paper waste at the time of printing using an intelligent graphic design, then a billion children could be exposed to these simple communication tools and individual every day. Of course, to achieve this, we need a new generation of entrepreneurs and graphic engineers.
